The Arby's brand purpose is Inspiring Smiles Through Delicious Experiences. Arby's delivers on its purpose by celebrating the art of Meatcraft with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby's Fast Crafted restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's Brand and is headquartered in Atlanta, Ga.
History of the Arby's
IT ALL BEGINS.
Back in 1964, if you wanted something quick, you’d better have liked burgers. But our founders, Leroy and Forrest Raffel, had a taste for something different. So they opened a sandwich shop in Boardman, Ohio that served up hot, freshly sliced roast beef sandwiches as fast as anyone could flip a burger.
ARBY'S DEBUTS OUR NEW ROAST BEEF.
Our all beef classic roast beef has been prepared and marinated the same way since 1971. We slow roast it in our restaurants and slice it up daily for some of our most popular sandwiches.
NEW DECADE. NEW HAT.
After ten years, it was time for a makeover. We retired our classic ten-gallon hat and replaced it with a sleeker version. We still have a soft spot for the classic hat, which can be found outside some of our restaurants.
BIRTH OF A LEGEND.
We thought our classic, hand-sliced roast beef sandwich had been perfected. Then we added warm Cheddar cheese sauce, zesty red onion, and a toasted onion roll. And just like that, we had created the Beef ‘n Cheddar, and the roast beef sandwich would never be the same.
BUILDING A SOLID FOUNDATION.
The Arby’s Foundation was started to do good in the communities we serve daily. Click here to visit our Foundation page and to see what we’re up to lately.
TIME TO LIGHTEN UP.
We’ve always believed that food can taste good and be good for you at the same time. This inspired a first-of-its-kind new menu made up of salads and sandwiches with less than 300 calories.
We debut our Market Fresh Sandwiches.
In a world of chicken nuggets, we decided to serve hand-cut breast meat. Our Prime-Cut™ chicken is seasoned, breaded, and then fried in-store until it’s perfectly crispy
It’s tough to get corned beef right, but if you try our Reuben sandwich, we think you’ll agree that it’s authentic, beefy and delicious. We brine it and cook it until it’s fork-tender. Then we slice it up and serve it on our classic Reuben.
TIME TO MERGE.
Freshly sliced sandwiches met square hamburgers in our parent company’s acquisition of Wendy's International, Inc. The combined company called itself Wendy’s/Arby’s Group, Inc.
Our Angus steak is exactly what it sounds like: steak. USDA Choice, Top Round Black Angus steak, to be precise. We slice it thick for our Philly and for our Three Cheese and Bacon sandwich.
It took 48 long years for us to start slicing roast turkey, but, as our customers soon learned, the Grand Turkey Club, Market Fresh® sandwiches and the Jr Turkey and Cheese were worth the wait.
After a long search, we finally found a way to bring premium smoked brisket to the meat lovers of America. Our Smokehouse Brisket is smoked for at least 13 hours in a Texas smokehouse with real hickory smoke from real hickory wood that’s on real fire.
Fifty years of serving the meats. And we've enjoyed every minute of it. Over the past 50 years we've built up quite a fan base of meat lovers, and in the next 50 we'll continue to give them what they want: quality meat sandwiches with fast and friendly service.
We knew that sweet, savory Brown Sugar Bacon is all too tempting, even to vegetarians. So, when we introduced the world to our Brown Sugar Bacon Sandwich, we also created a vegetarian support hotline to “help” our non-carnivorous friends who were feeling tempted.
Adding yet another protein variation to our meaty menu, we became the first quick-service restaurant to introduce a Pork Belly sandwich nationwide. It’s a delicious record we’re proud to hold.